Germany 
Italy 
Brand guidelines
The IB Tutor brand
Logo, colours, typography, icons, components and tone of voice: everything that makes a page look and sound like IB Tutor by Axiom Academic.
01
Logo
IB Tutor is a brand of Axiom Academic: the logo always carries the “by Axiom Academic” signature.
02
Colours
Navy and electric blue carry the brand; bright yellow brings the energy. The pop colours mark categories, never decoration.
Core palette
Pop colours
Used for map regions, form categories and status. Never one colour per card, never a coloured stripe on a card edge.
Neutrals
Hero gradient
03
Typography
Aa
Space Grotesk
Headings and figures. Bold 700 to Black 900.
Aa
DM Sans
Body text, buttons, forms. Regular 400 to Bold 700.
Expert IB tutors in Dubai
The IB subjects we teach
One-to-one tutoring for the IB Diploma and MYP, at home in 30+ cities or online.
Eyebrow · our approach
04
Icons and flags
No emoji anywhere. Icons come from Lucide (thin 1.75 stroke): sciences in coral, humanities and languages in violet. Countries use round pastel flags, reviews the official Trustpilot stars.
05
Components
Buttons
Badges and chips
Dubai Online In person Cards
Satisfied or refunded
White card, 1px border, 16px radius. The icon sits in a single blue tint.
Open state: navy border, number on yellow, chevron turned.
06
How we write
Concrete before clever
Name the school, the subject, the assessment criterion. A real detail beats an adjective.
No promises we cannot keep
No guaranteed grades. Figures are checked before they are published.
The words we use
“First lesson”, never “trial lesson”. Our guarantee: satisfied or refunded on the first lesson.
Clean typography
No em dashes, no decorative emoji. Commas, colons and short sentences.